TSG 1899 Hoffenheim Improves with SAP Analytics



August 9, 2017

TSG 1899 Hoffenheim Improves with SAP Analytics

TSG 1899 Hoffenheim is a Bundesliga football club that has made a 17-year journey from Germany’s fifth division. Think Sutton United becoming Arsenal. That rise cannot be wholly attributed to SAP’s sponsorship of the club, nor indeed the club’s increasingly intensive use of data analytics, underlying which is the software supplier’s Hana in-memory columnar database.

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