The future of sports tech: Here’s where investors are placing their bets

Written by Michael Proman, TechCrunch

Sports and Gambling Concept. Basketball with American dollars.

Sports have always been the ultimate unifier — transcending geographic borders, rising above partisan politics and enabling multiple audiences (and generations) to find alignment — the little-known secret behind this global unifier? Technology.

Technology influences how athletes train and compete, how fans engage and consume content and how world-class venues are constructed. Technology has been quietly transforming the world of sports for years, with investment in areas like esports continuing to rise, surpassing a total of $2.5 billion in VC funding in 2018 — and some estimates predicting the sports tech sector will reach $30 billion by 2024.

With the 2020 Tokyo Olympics less than a year away, a massive amount of investment and innovation are pouring into the sports technology industry ahead of this globally unifying event. But which technologies are making the biggest impact? Where are investors placing their bets? Which sports are at the forefront of the technology revolution and which factors are holding the industry back?

In an attempt to pull the curtain back on the sports tech industry, we conducted a survey, The Current State of Sports Technology, of industry experts, including investors, founders and professionals from teams, leagues and media properties, to answer these very questions. Below you’ll find some key takeaways from our findings, pointing to the areas we believe the industry is headed in the year to come. Read More >>

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